Digital Marketing Specialist

About the role

We are looking for a proactive Digital Marketing Specialist to design, launch, and optimise campaigns across multiple online channels. You will work closely with design and content teams to ensure our brand reaches the right audience and drives measurable results.

Key responsibilities

• Develop and execute digital marketing campaigns on social media, search engines, and email platforms.
• Conduct keyword research and apply SEO best practices to improve organic traffic and rankings.
• Manage and optimise PPC campaigns on Google Ads and social media advertising platforms.
• Analyse campaign performance data, generate insights, and recommend strategic adjustments.
• Collaborate with design and content teams to create engaging marketing assets.
• Maintain and optimise the company website for SEO, usability, and cross‑device performance.

Required profile

• Strong written and verbal communication abilities.
• Collaborative mindset suited to a fast‑paced environment.
• Analytical approach with keen attention to detail.

Required skills

• SEO and PPC expertise.
• Content marketing and social media marketing knowledge.
• Proficiency with Google Analytics.
• Proficiency with Google Ads.
• Proficiency with Facebook Ads Manager.
• Experience using WordPress or other CMS platforms.