Digital Marketing Specialist

About the role

We are looking for a full‑time Digital Marketing Specialist to join our team in Kozhikode. You will be responsible for creating and executing digital strategies that increase brand visibility and generate qualified leads for our smart automation solutions.

Key responsibilities

• Develop and implement marketing campaigns across social media, search, and display channels.
• Manage and grow our social media presence, creating engaging content and monitoring community interaction.
• Analyze website traffic and campaign performance using web analytics tools, providing actionable insights.
• Optimize online advertising spend to improve ROI and lead quality.
• Collaborate with product and sales teams to align digital initiatives with business objectives.

Required profile

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong written and verbal communication skills.
• Ability to interpret metrics and adjust campaigns for better performance.
• Attention to detail and solid problem‑solving abilities.
• Knowledge of the automation or technology sector is a plus.

Required skills

• Social Media Marketing
• Digital Marketing strategy
• Online Marketing
• Web Analytics tools