Digital Marketing Specialist – IVF Clinic

About the role

We are looking for a proactive Digital Marketing Specialist to join our IVF centre in Delhi. You will plan, execute and optimise digital campaigns that support our mission of helping couples achieve parenthood.

Key responsibilities

• Design and launch digital marketing campaigns across SEO, SEM and PPC channels.
• Create, schedule and optimise content for the clinic’s website, social media platforms and email newsletters.
• Manage the clinic’s social media accounts, engage with followers and grow the online community.
• Monitor web traffic, analyse performance data and produce regular reports on campaign effectiveness.
• Collaborate with the broader marketing team to align digital initiatives with overall business objectives.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field.
• Proven experience in planning and executing digital campaigns, preferably in a healthcare or fertility setting.
• Strong analytical mindset with the ability to interpret web traffic data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative problem‑solving abilities and a collaborative attitude.

Required skills

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• PPC (Pay‑Per‑Click) advertising
• Social media management
• Email marketing campaign execution
• Web traffic analysis
• Digital marketing performance reporting