Digital Marketing Specialist (1-2 yrs Experience)

About the role

We are seeking a motivated Digital Marketing Specialist to join our marketing team. The role is ideal for candidates with 1–2 years of hands‑on experience who can contribute to SEO, social media, paid advertising, and analytics initiatives.

Key responsibilities

• Plan and execute digital campaigns on Google, Meta, LinkedIn and other platforms.
• Conduct keyword research, competitor analysis and basic SEO audits.
• Implement on‑page and off‑page SEO strategies to boost organic rankings.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Create and schedule social media content and campaigns.
• Monitor website traffic, conversions, rankings and overall campaign performance.
• Use Google Analytics, Search Console, Ads and Tag Manager for reporting.
• Collaborate with content, design and development teams to deliver marketing initiatives.
• Prepare regular reports on SEO, paid media, social media and website performance.
• Stay up‑to‑date with the latest trends in SEO, paid advertising and digital marketing.

Required profile

• 1–2 years of experience in digital marketing.
• Good understanding of SEO, SEM, social media and content marketing.
• Hands‑on experience with Google Ads and Meta Ads.
• Familiarity with Google Analytics 4, Search Console and Tag Manager.
• Basic knowledge of keyword research and SEO tools such as Semrush or Ahrefs.
• Strong analytical and communication abilities.
• Ability to manage multiple campaigns and meet deadlines.

Required skills

• SEO
• SEM
• Social Media Marketing
• Content Marketing
• Google Ads
• Meta Ads
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Keyword research
• Semrush
• Ahrefs