Digital Marketing SEO Specialist

About the role

We are looking for a full‑time Digital Marketing SEO Specialist to join our team in Malappuram. You will be responsible for improving organic search visibility for Kaafmino and its clients by planning and executing data‑driven SEO strategies.

Key responsibilities

• Develop and implement SEO strategies to increase keyword rankings and organic traffic.
• Conduct keyword research, on‑page and off‑page optimization, and technical SEO audits.
• Collaborate with content creators and designers to optimise landing pages, blog posts and campaign assets.
• Manage digital and online marketing campaigns across relevant channels.
• Monitor analytics dashboards, prepare performance reports and recommend data‑based improvements.

Required profile

• Proven experience in digital and online marketing, preferably in B2B or IT services.
• Hands‑on experience with social media marketing for brand awareness and lead generation.
• Strong communication skills and ability to work independently in a fast‑paced environment.
• Bachelor’s degree in Marketing, Business, Communications, IT or related field, or equivalent practical experience.

Required skills

• SEO best practices: keyword research, on‑page optimisation, link building, technical SEO.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz and keyword planners.
• Proficiency with web‑analytics tools like Google Analytics and Google Search Console.