Digital Marketing Manager – Performance & Paid Media

About the role

The Digital Marketing Manager will lead performance‑driven campaigns for a hotel portfolio in Gurgaon. Working on‑site, you will collaborate with agency partners and internal teams to acquire customers and drive growth through data‑focused strategies.

Key responsibilities

• Plan, execute and optimise paid campaigns on Google Ads, Meta platforms and DV360, targeting sales and lead‑generation goals.
• Monitor key performance metrics, ensuring optimal ROAS and adjusting budgets across channels.
• Develop channel‑specific strategies aligned with the hotel’s milestones and broader marketing objectives.
• Prepare and present performance reports with actionable insights for future campaigns.
• Stay current with industry trends, best practices and emerging marketplace advertising techniques.

Required profile

• Minimum 5 years of experience managing performance‑marketing campaigns across PPC, paid social and display.
• Proven ability to handle significant ad budgets and deliver measurable ROI.
• Strong analytical mindset with experience in Adobe Analytics and Google Analytics.
• Hands‑on expertise in Excel for data manipulation and reporting.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• DV360 (Display & Video 360)
• Adobe Analytics
• Google Analytics
• Facebook Ads Manager
• Excel (advanced)
• Programmatic advertising
• Conversion Rate Optimization (CRO)
• Landing Page Optimization (LPO)