Digital Marketing Manager

About the role

The Digital Marketing Manager will develop and execute HONO.ai’s digital marketing strategy to increase brand visibility, generate qualified leads, drive website traffic, and support revenue growth. The role works closely with Sales, Content, Product Marketing, and Business Development teams to build demand‑generation programs and improve conversion of digital prospects into business opportunities.

Key responsibilities

• Design and implement comprehensive digital marketing strategies aligned with business and revenue goals.
• Plan, launch, and optimise campaigns across SEO, paid advertising, social media, email, webinars, and events.
• Manage digital budgets, monitor ROI, and adjust spend to maximise cost‑per‑lead efficiency.
• Develop and execute SEO and Answer Engine Optimization (AEO) tactics to improve organic and AI‑driven search visibility.
• Oversee paid media on Google Ads, LinkedIn, Meta and other platforms, conducting A/B testing and performance optimisation.
• Lead social media strategy, content distribution, and community growth to support thought leadership.
• Maintain and optimise website, landing pages, CTAs and conversion funnels through testing and analytics.
• Create email nurture flows and marketing automation journeys, segmenting audiences for personalised outreach.
• Produce dashboards and regular performance reports covering traffic, leads, CAC, CPL, pipeline contribution and revenue impact.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field; MBA/PGDM preferred.
• 7+ years of experience in digital, growth or demand‑generation marketing, preferably in B2B SaaS or HR‑Tech.
• Proven track record managing multi‑channel campaigns that generate high‑quality inbound leads.
• Experience collaborating with sales, product, and content teams to align marketing initiatives with revenue targets.

Required skills

• SEO and Answer Engine Optimization (AEO)
• Google Ads, LinkedIn Ads, Meta Ads (paid media)
• PPC, display advertising, retargeting, account‑based marketing
• A/B testing of ads, creatives and landing pages
• Email marketing and marketing automation platforms
• Social media strategy and content distribution
• Website and landing‑page optimisation
• Analytics dashboard creation and performance reporting