Digital Marketing Manager

About the role

Euronics Industries is seeking a hands‑on Digital Marketing Manager to own its digital growth across paid media, SEO, website performance, analytics, marketplaces and marketing automation. The role focuses on turning digital traffic into qualified B2B enquiries, sales opportunities and measurable business growth.

Key responsibilities

• Plan, execute and optimise Google Ads campaigns across Search, Display, Performance Max, Shopping and YouTube.
• Manage and optimise Meta Ads for lead generation, remarketing and brand campaigns.
• Own campaign performance metrics such as CPL, CPQL, conversion rate, ROAS and lead quality.
• Develop and execute SEO strategy for product, category and commercial‑intent keywords.
• Improve website and landing‑page performance through CRO and A/B testing.
• Set up, audit and maintain tracking via GA4, Google Tag Manager, conversion tags and Meta Pixel.
• Build management dashboards using Looker Studio, Excel or Google Sheets.
• Monitor and optimise Amazon Ads and marketplace performance.

Required profile

• 3‑4 years of hands‑on digital marketing experience, preferably B2B.
• Proven track record generating and optimising qualified B2B leads.
• Strong understanding of the full digital funnel from traffic to sales opportunity.
• Experience analysing data and presenting actionable insights.

Required skills

• Google Ads, Meta Ads, Amazon Ads
• GA4, Google Search Console, Google Tag Manager
• Looker Studio, Excel, Google Sheets
• SEO tools such as SEMrush or Ahrefs
• AI tools: ChatGPT, Claude, Gemini
• Automation platforms: Zapier, Make, Pabbly
• E‑commerce platforms: Shopify
• CRO and A/B testing tools