Digital Marketing Manager

About the role

Traker is seeking a hands‑on Digital Marketing Manager to own its digital growth engine. You will be responsible for driving brand awareness, acquiring customers, and converting leads across the full marketing funnel in a hybrid setting.

Key responsibilities

• Develop and execute a comprehensive digital marketing and growth strategy covering awareness, acquisition, engagement, conversion and retention.
• Plan, launch, and optimise performance campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, display and remarketing networks while managing budgets and KPIs such as CPL, CPA, CAC and ROAS.
• Design scalable lead‑generation programs, collaborate with sales, and implement retargeting/remarketing tactics.
• Lead SEO initiatives – keyword research, on‑page, technical SEO, content optimisation and link‑building – to increase organic traffic and qualified leads.
• Own social‑media growth across Instagram, Facebook, LinkedIn and YouTube, creating a monthly content calendar and coordinating with designers and video editors.
• Build automated customer journeys and nurture campaigns using platforms like CleverTap, Zoho, HubSpot, WebEngage or MoEngage (email, WhatsApp, push, SMS, drip).

Required profile

• 3–6 years of proven experience in digital marketing.
• Hands‑on, target‑driven mindset with ability to execute strategy and measure results.
• Experience working in a fast‑paced, technology‑focused environment.

Required skills

• Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, display & remarketing platforms.
• SEO tools and practices: keyword research, on‑page SEO, technical SEO, content optimisation, link‑building, Google Search Console, GA4.
• Social media platforms: Instagram, Facebook, LinkedIn, YouTube.
• Marketing automation and CRM platforms: CleverTap, Zoho, HubSpot, WebEngage, MoEngage.
• Email, WhatsApp, push notification, SMS and drip campaign creation.
• A/B testing of creatives, audiences, landing pages and messaging.