Digital Marketing Manager

About the role

We are seeking a proactive Digital Marketing Manager to own and execute our online marketing strategy. The role combines hands‑on campaign management across paid channels, social media, SEO and analytics to drive qualified leads and strengthen our brand.

Key responsibilities

• Plan, launch and manage paid campaigns on Google Ads, Meta Ads and other platforms, handling audience targeting, budgets, creatives, keywords, placements and bidding.
• Monitor and optimise campaigns to improve CPL, CTR, CPC, conversion rate and ROAS, including A/B testing of creatives, audiences, ad copy and landing pages.
• Develop and execute social media strategies for Facebook, Instagram, LinkedIn, YouTube and other platforms, creating monthly content calendars and tracking engagement metrics.
• Implement on‑page and off‑page SEO tactics, conduct keyword research and competitor analysis, and coordinate website content to boost organic visibility and lead generation.
• Track and analyse performance using Google Analytics/GA4, Google Search Console, Google Ads Manager and Meta Business Suite, producing regular MIS reports and actionable recommendations.
• Collaborate with sales to generate qualified leads, monitor the full lead funnel, and identify opportunities to reduce CPL and improve lead quality.

Required profile

• Hands‑on experience running digital advertising campaigns from planning to optimisation.
• Strong analytical mindset with the ability to interpret data and provide actionable insights.
• Self‑starter who can work independently while collaborating closely with sales and creative teams.
• Proven track record of delivering measurable business results through paid, social and organic channels.

Required skills

• Google Ads (including Google Ads Manager)
• Meta Ads (Facebook & Instagram)
• Google Analytics / GA4
• Google Search Console
• Meta Business Suite
• On‑page and off‑page SEO
• Keyword research and competitor analysis
• A/B testing of creatives, audiences and landing pages