Digital Marketing Manager – Immediate Joiner

About the role

Armia Systems is looking for an experienced Digital Marketing Manager to join its Kochi office immediately. The role is full‑time and on‑site, focusing on driving inbound traffic, brand awareness, and lead generation across web and mobile channels.

Key responsibilities

• Lead the inbound marketing team to increase website traffic and brand visibility.
• Create, edit, and publish website content, blogs, newsletters, and guest posts for an international audience.
• Manage all social media channels and execute campaigns, video content, and e‑mail marketing.
• Develop and implement SEO and SEM strategies in collaboration with specialists.
• Set content and growth strategies for website and mobile applications based on inbound data.
• Analyze performance using web and data analytics tools and continuously optimise campaigns.

Required profile

• Technical or science graduate (e.g., BE Software) – MBA in IT preferred.
• Proven experience in digital marketing, preferably B2B, with strong writing abilities.
• Familiarity with startups, web and mobile application ecosystems.

Required skills

• SEO
• SEM
• HubSpot
• Data analytics
• Web analytics