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Digital Marketing Language Specialist (Spanish/French)

Aptita · Bengaluru

Mid 🇬🇧 English
Google Ads Search Ads Keyword research A/B testing

Job description

About the role

We are seeking a performance‑driven Digital Marketing Language Specialist to manage and optimise Google Ads and Search Ads campaigns for our clients. The role requires B2‑level proficiency in Spanish or French and a strong analytical mindset to deliver measurable ROI and lead‑generation results.

Key responsibilities

  • End‑to‑end management of Google Ads and Search Ads campaigns.
  • Conduct keyword research, audience targeting and campaign structuring.
  • Monitor and improve key performance metrics such as CTR, CPC, conversion rate and ROAS.
  • Implement and fine‑tune bidding strategies (Manual CPC, tCPA, tROAS).
  • Perform A/B testing on ad copies and campaign layouts.
  • Analyse search terms and user intent to enhance targeting.
  • Manage campaign budgets efficiently.
  • Generate leads and meet performance‑marketing goals.
  • Communicate with clients when required.

Required profile

  • Any graduate degree.
  • Minimum 2 years of experience in performance marketing.
  • B2‑level proficiency in Spanish or French (mandatory).
  • Data‑driven mindset with strong analytical thinking.
  • Comfortable working in rotational shifts and a full‑time office environment.
  • Excellent stakeholder management and communication skills.

Required skills

  • Google Ads platform.
  • Search Ads campaign management.
  • Keyword research.
  • Bidding strategy implementation (Manual CPC, tCPA, tROAS).
  • A/B testing.
  • Campaign performance analysis.

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Published 3 months ago

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Aptita

Bengaluru