Digital Marketing Executive – SEO, Google Ads & Meta Ads

About the role

Skillwizz is looking for a Digital Marketing Executive to lead SEO, Google Ads and Meta Ads initiatives for its home‑service platform. The role focuses on driving qualified leads, improving online visibility and optimizing campaign performance.

Key responsibilities

• Plan, launch and optimise Google Ads campaigns across search and display networks.
• Manage Meta (Facebook & Instagram) advertising, including audience targeting, remarketing and conversion tracking.
• Execute on‑page, off‑page and technical SEO strategies, conduct keyword research and competitor analysis.
• Perform local SEO and optimise Google Business Profile listings.
• Audit website performance, implement backlink and link‑building tactics.
• Set up and monitor tracking with GA4, Google Tag Manager, Meta Pixel and Conversion API.
• Analyse traffic, rankings and lead data, produce regular performance reports and conduct A/B testing.
• Collaborate with content and design teams to align social media and content strategy with paid campaigns.

Required profile

• 2–4 years of hands‑on experience in digital marketing, preferably for service‑based or local businesses.
• Proven ability to manage multiple paid‑media campaigns independently.
• Strong analytical mindset with good communication skills.

Required skills

• SEO (on‑page, off‑page, technical)
• Google Ads
• Meta Ads (Facebook & Instagram)
• Google Analytics 4, Google Search Console
• Google Tag Manager
• Meta Ads Manager, Meta Pixel, Conversion API
• Ahrefs, SEMrush, Ubersuggest
• Keyword research and competitor analysis
• Backlink & link‑building strategies
• Basic WordPress site management
• Canva or Photoshop (optional)