Digital Marketing Executive – Senior Specialist

About the role

We are seeking a results‑driven Digital Marketing Executive to lead end‑to‑end campaigns for our B2B SaaS and IT services portfolio. The role requires a blend of strategic thinking, hands‑on execution, and strong analytical skills to drive traffic, leads, and ROI across multiple digital channels.

Key responsibilities

• Design and implement comprehensive digital marketing strategies aligned with business objectives, including SEO, SEM/PPC, social media, email, and content marketing.
• Conduct keyword research, on‑page and off‑page SEO audits, and manage backlink building to improve organic rankings and traffic.
• Plan, launch, and optimise paid campaigns on Google Ads and other platforms, monitoring CPC, CTR, CPL, ROI and ROAS.
• Develop social media calendars, create engaging posts, and analyse performance metrics to increase reach and conversions.
• Execute email nurture sequences, segment audiences, and perform A/B testing to boost open and click‑through rates.
• Produce SEO‑friendly content for blogs, landing pages, and newsletters while coordinating with design and development teams.
• Track campaign performance using analytics tools, prepare regular reports, and present actionable insights to clients and management.

Required profile

• 5+ years of hands‑on digital marketing experience, preferably in B2B SaaS or IT services.
• Proven ability to manage multiple campaigns, budgets, and client accounts independently.
• Strong analytical mindset with data‑driven decision‑making skills.
• Excellent written and spoken English communication abilities.
• Bachelor’s degree in Marketing, Digital Marketing, Business or a related field (preferred).

Required skills

• Google Analytics / GA4 and Google Search Console
• Google Ads and Google Tag Manager
• SEO tools such as Moz, SEMrush, Ahrefs, and keyword research platforms
• Social media management platforms (Meta Business Suite, LinkedIn, etc.)
• Email marketing platforms (Mailchimp, Benchmark Email)
• AI‑based marketing and content creation tools
• Experience with PPC/SEM, SEO, content, social media, and email marketing workflows