Digital Marketing Executive – Performance & Lead Generation

About the role

Cypro is seeking a Digital Marketing Executive to drive performance‑focused campaigns for its clients. You will plan, execute and optimise advertising across Meta, Google and organic channels while generating high‑quality leads and improving brand visibility.

Key responsibilities

• Plan, launch and optimise Meta Ads (Facebook & Instagram) campaigns.
• Manage Google Ads (Search, Display & YouTube) initiatives.
• Implement SEO strategies covering on‑page, off‑page and technical aspects.
• Generate and optimise lead‑generation campaigns for clients.
• Run Social Media Marketing programmes and create ad/content strategies.
• Conduct audience research, competitor and keyword analysis.
• Monitor KPIs such as conversions, CPL, CTR and overall campaign performance.
• Set up conversion tracking, pixels and retargeting workflows.
• Prepare analytics reports, performance reviews and recommendations.

Required profile

• 1–3 years of hands‑on digital marketing experience.
• Strong expertise in Meta Ads (mandatory).
• Good knowledge of Google Ads and SEO fundamentals.
• Experience with lead‑generation campaigns and analytics tools.
• Ability to work independently and optimise campaigns based on data.

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• SEO – on‑page, off‑page & technical
• Lead generation campaign management
• Google Analytics
• Conversion tracking & pixel setup
• Audience targeting & retargeting
• Funnel optimisation
• Social media marketing
• Content strategy for ads
• Performance reporting & campaign optimisation