Digital Marketing Executive

About the role

We are seeking an experienced and result‑driven Senior Digital Marketing Specialist with 5+ years of hands‑on experience to develop and execute end‑to‑end digital marketing strategies for our B2B SaaS and IT services clients.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives, including SEO, SEM/PPC, social media, email, and content marketing.
• Plan, launch, and optimise paid campaigns on Google Ads and other platforms, monitoring KPIs such as CPC, CTR, CPL, ROI and ROAS.
• Conduct keyword research, on‑page and off‑page SEO, backlink building and regular SEO audits to improve organic rankings and traffic.
• Manage social media calendars, create engaging content, and analyse performance metrics to drive reach and conversions.
• Design and execute email and lead‑nurturing campaigns, handling segmentation, A/B testing and performance tracking.
• Produce SEO‑friendly content for websites, blogs, landing pages and coordinate with design and development teams.
• Prepare regular analytics reports, present insights to clients and internal stakeholders, and recommend optimisation actions.

Required profile

• 5+ years of professional digital marketing experience, preferably in B2B SaaS, IT services or international markets.
• Strong analytical, creative and data‑driven mindset with excellent written and spoken English communication skills.
• Proven ability to independently manage multiple campaigns, budgets and client accounts while meeting deadlines.

Required skills

• SEO and SEM/PPC expertise, including Google Ads and keyword research tools.
• Proficiency with Google Analytics, GA4, Google Search Console and Google Tag Manager.
• Experience using Meta Business Suite/Facebook Insights, LinkedIn, Mailchimp, Benchmark Email.
• Familiarity with Moz, SEMrush, Ahrefs, Google Trends and other SEO audit tools.
• Competence with social media management platforms and AI‑based marketing/content tools.