Digital Marketing Executive

Key responsibilities

• Plan and execute Digital Marketing strategies for brand awareness, lead generation and sales.
• Manage SEO: keyword research, on-page SEO, technical SEO, internal linking, backlinks and Google rankings.
• Manage SMO/Social Media with Reels/Posts/Shorts/Video editing for Instagram, Facebook, LinkedIn, Pinterest and YouTube.
• Create and manage Google Business Profile (GMB), local SEO and review-building activities.
• Manage Google Ads & Meta Ads campaigns and optimize them for quality leads and conversions.
• Create SEO‑friendly website content, blogs, product pages, meta titles, descriptions, image ALT tags and landing pages.
• Monitor Google Search Console, Google Analytics and website performance and prepare monthly reports.
• Improve website traffic, keyword rankings, organic leads and overall online visibility.
• Coordinate with the sales team to improve lead quality and conversion.
• Research competitors and identify new digital marketing opportunities.

Required skills

• Strong knowledge of SEO, SMO, Google Ads and Meta Ads.
• Experience with Google Search Console, GA4, Google Business Profile and keyword research tools.
• Good understanding of WordPress and PHP websites, basic technical SEO and content marketing.
• Normal English writing and communication skills.