Digital Marketing Executive

About the role

You will run the day‑to‑day engine of The Trost's digital growth, covering paid performance, retention, email, reporting and the operations that keep campaigns shipping on time. This executive role offers real ownership, requiring strategic thinking about why numbers move and delivering against strict timelines.

Key responsibilities

• Performance marketing: plan, launch, monitor and optimise campaigns on Meta Ads and Google Ads (Search, Shopping, Performance Max, YouTube), manage budgets, bids, audiences, creative testing and scaling decisions.
• Data and insight mining: analyse ad, site and customer data to identify drivers of CAC, ROAS, AOV, conversion rate and repeat purchase, and turn findings into recommendations and tests.
• Retention and CRM: refine audience segments, build repeat‑purchase and win‑back flows, and set up loyalty and replenishment triggers to increase LTV.
• Email marketing: design the calendar, create automated flows (welcome, abandoned cart, post‑purchase, win‑back), run A/B tests on subject lines, creative and timing, and monitor deliverability and revenue per send.
• Social media operations: upload posts, maintain the editorial calendar across platforms and grow social engagement.
• Marketing operations: maintain campaign trackers, UTM parameters, pixel and conversion tracking hygiene, manage creative briefs and asset hand‑offs, and oversee ad account and catalogue management.
• Reporting: produce clean weekly and monthly performance reports with insights and actionable next steps.
• Collaboration: work closely with brand, creative, influencer and operations teams to align campaigns, offers and inventory.

Required profile

• 1‑3 years of hands‑on digital marketing experience, preferably in D2C, e‑commerce or wellness/health.
• Proven track record running Meta Ads and Google Ads with real budgets.
• Working knowledge of GA4, Meta Events Manager and tag/pixel implementation.
• Experience with an email/CRM platform such as Klaviyo, WebEngage, MoEngage or Mailchimp.
• Strong Excel or Google Sheets skills and analytical mindset.
• Highly organised, deadline‑driven and detail‑oriented.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Shopping, Performance Max, YouTube)
• GA4 and Meta Events Manager
• Tag / pixel setup and UTM tracking
• Email/CRM tools (Klaviyo, WebEngage, MoEngage, Mailchimp)
• Excel / Google Sheets
• Shopify platform