Digital Marketing Executive

About the role

Al Salama School of Safety Studies is looking for a creative and result‑oriented Digital Marketing Executive with a minimum of one year of hands‑on experience in managing and growing online presence. The role involves planning and executing digital campaigns, handling social media, and generating leads for safety courses.

Key responsibilities

• Plan, execute and manage digital marketing campaigns (Google Ads, Social Media Ads)
• Handle Social Media Management (Instagram, Facebook, LinkedIn)
• Create engaging content, captions, posters & reels ideas
• Manage and improve website content & SEO (on‑page & basic off‑page)
• Generate leads for safety courses & training programs
• Monitor campaign performance using Google Analytics & Meta Business Suite
• Coordinate with design and academic team for promotions
• Handle email marketing & WhatsApp marketing campaigns

Required profile

• Minimum 1 year experience as Digital Marketing Executive
• Good communication skills (English & Malayalam preferred)
• Experience in education / training institute marketing is an added advantage

Required skills

• Strong knowledge of SEO, SEM, SMM, Google Ads & Meta Ads
• Basic knowledge of Canva / design tools
• Poster designing experience