Digital Marketing Executive

About the role

We are seeking a motivated Digital Marketing Executive to join our marketing team. The role focuses on planning, executing, and analysing digital campaigns across multiple platforms, helping to boost brand visibility and lead generation.

Key responsibilities

• Plan and launch campaigns on Google, Meta, LinkedIn and other channels.
• Conduct keyword research, competitor analysis and basic SEO audits.
• Implement on‑page and off‑page SEO tactics to improve organic rankings.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Create and schedule social media content and ads.
• Monitor website traffic, conversions, rankings and campaign performance.
• Use Google Analytics, Search Console, Google Ads and Tag Manager for reporting.
• Collaborate with content, design and development teams to deliver integrated campaigns.
• Prepare regular performance reports for SEO, paid media and social channels.
• Stay up‑to‑date with the latest trends in SEO, paid advertising and digital marketing.

Required profile

• 1–2 years of hands‑on experience in digital marketing.
• Good understanding of SEO, SEM, social media and content marketing.
• Ability to manage multiple campaigns and meet deadlines.
• Strong analytical and communication skills.

Required skills

• Google Ads (PPC)
• Meta Ads (Facebook/Instagram)
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Keyword research and SEO tools (Semrush, Ahrefs)
• Basic Canva or design knowledge