Digital Marketing Executive

About the role

We are seeking a creative and results‑driven Digital Marketing Executive to plan, execute and optimise campaigns across Meta and other digital platforms. The role involves managing social media, analysing performance data and collaborating with cross‑functional teams to meet client objectives.

Key responsibilities

• Plan, execute, and optimise digital marketing campaigns across Meta and other digital platforms.
• Manage social media accounts and develop engaging content strategies to boost brand awareness and audience engagement.
• Monitor campaign performance and optimise lead generation, conversions, ROAS, and CPL.
• Conduct keyword research, competitor analysis, and audience research to identify growth opportunities.
• Track and analyse campaign performance using Google Analytics, Google Search Console, Meta Business Suite, and other analytics tools.
• Collaborate with content, design, and development teams to ensure successful campaign execution.
• Coordinate with clients, provide campaign updates, and present performance reports with actionable insights.
• Monitor website performance, landing pages, and conversion funnels for continuous improvement.
• Stay updated with the latest digital marketing trends, AI tools, and platform updates.

Required profile

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–2 years of experience in digital marketing.
• Strong analytical, communication, and problem‑solving skills.
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Client‑facing experience with excellent client management capabilities.

Required skills

• Meta Ads Manager
• Google Analytics
• Google Search Console
• Meta Business Suite
• SEO fundamentals
• Keyword research
• Campaign optimisation
• Social media marketing
• Lead generation
• Performance reporting
• Campaign analytics
• Google Ads
• Canva
• AI marketing tools
• CRM platforms
• Email marketing

What we offer

• Work with international clients across multiple industries.
• Opportunity to work on diverse digital marketing campaigns.
• Collaborative and growth‑focused work environment.
• Career development and learning opportunities.