Digital Marketing Executive

About the role

The Digital Marketing Executive will lead the planning, execution, and optimisation of digital campaigns to boost brand awareness, generate leads, and drive sales. You will work closely with cross‑functional teams to ensure consistent messaging across all online channels.

Key responsibilities

• Plan, execute and optimise digital marketing campaigns across SEO, SEM, and social media.
• Monitor campaign performance, manage budgets, bids and ROI.
• Conduct keyword research and implement on‑page SEO strategies.
• Manage Google Ads/PPC campaigns and track conversions.
• Create, schedule and manage content for Facebook, Instagram, LinkedIn and X.
• Develop blogs, articles, newsletters and website copy.
• Design and run email marketing campaigns, segment audiences and analyse results.
• Track website traffic and user behaviour using Google Analytics and other tools.
• Prepare performance reports covering traffic, leads, conversions, CTR and ROI.
• Maintain website content, ensure mobile‑responsiveness and optimise landing pages.
• Conduct market research, monitor competitors and identify new digital opportunities.
• Collaborate with Sales, Design, Content and Product teams and coordinate with external agencies.

Required profile

Required skills

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM) / Pay‑Per‑Click (PPC)
• Google Ads
• Google Analytics
• Keyword research
• On‑page SEO
• Social media management (Facebook, Instagram, LinkedIn, X)
• Email marketing and automation
• Content creation and copywriting
• Landing page optimisation