Digital Marketing Executive

About the role

The Digital Marketing Executive will lead the planning, execution, and optimisation of online marketing initiatives to boost brand visibility, drive website traffic, and generate qualified leads. Working closely with cross‑functional teams, this role ensures that all digital campaigns align with business objectives and deliver measurable results.

Key responsibilities

• Develop and launch digital marketing campaigns across multiple channels.
• Manage social media accounts and create engaging content.
• Optimise website copy and structure using SEO techniques.
• Plan, execute, and monitor PPC campaigns, including Google Ads.
• Design and run email marketing programmes.
• Conduct market research and competitor analysis.
• Produce performance reports and recommend improvements.
• Collaborate with designers, content writers, and sales teams.
• Stay current with emerging digital marketing trends and technologies.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Digital Marketing certification preferred.
• 3‑4 years of digital marketing experience, preferably in the Ed‑tech sector.
• Strong content writing and communication abilities.
• Analytical mindset with problem‑solving skills.
• Effective time‑management and project coordination capabilities.

Required skills

• SEO
• Social media marketing
• Google Ads
• Google Analytics (analytical tools)
• Canva
• Photoshop