Digital Marketing Executive

About the role

The Digital Marketing Executive will design, execute and optimise digital campaigns that promote hospital services, raise brand awareness and drive patient engagement across all online channels.

Key responsibilities

• Develop and launch digital marketing campaigns for hospital departments, doctors and services.
• Create monthly content calendars aligned with health days, hospital events and specialty promotions.
• Manage paid advertising on Google Ads, Facebook Ads, Instagram Ads and Meta platforms to generate leads and increase OPD/IPD footfall.
• Handle daily posting, community engagement and content creation (posts, reels, videos) on Facebook, Instagram, LinkedIn, YouTube and X.
• Update website content – doctor profiles, specialties, blogs and news – and implement SEO strategies.
• Monitor website analytics, traffic and conversion performance.
• Oversee online reputation management, responding to Google reviews and patient feedback.
• Track KPIs, prepare weekly and monthly performance reports for management.
• Collaborate with doctors, departments, front‑office staff and external agencies for content and digital promotions.

Required profile

• Graduate degree (Digital Marketing, Marketing, Mass Communication preferred).
• 1–3 years of experience in digital marketing, preferably within healthcare or a service‑oriented industry.
• Strong ability to coordinate with clinical and administrative teams.

Required skills

• Google Ads
• Facebook Ads
• Instagram Ads
• Meta Ads
• SEO implementation
• Website content management
• Social media management (Facebook, Instagram, LinkedIn, YouTube, X)
• Google Analytics
• Online reputation management