Digital Marketing Executive

About the role

We are seeking a detail‑oriented and creative Digital Marketing Executive to support content development, business communications, and lead SEO initiatives across our fashion, apparel, and lifestyle brands. The role will involve close collaboration with brand, social media, regional marketing, creative, product, legal, and external partner teams.

Key responsibilities

• Implement SEO best practices to boost organic visibility and improve Google My Business listings.
• Optimize content for AI‑driven search experiences, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Structure content for featured snippets, voice search, and enhanced discoverability.
• Monitor content performance, recommend optimization opportunities, and report insights.
• Analyze campaign metrics, identify trends, and propose actions to increase engagement and conversion.

Required profile

• 0‑1 years of experience in SEO and digital marketing.
• Master’s degree in Business Administration or related field; digital marketing or SEO certification preferred.
• Experience in fashion, apparel, or lifestyle brands is a strong advantage.

Required skills

• SEO, GEO, and AEO techniques.
• Microsoft Excel and Google Workspace proficiency.
• Familiarity with AI content tools such as ChatGPT, Claude, Gemini, NotebookLM.