Digital Marketing Executive (Fresher)

About the role

We are looking for enthusiastic, creative, and motivated freshers to join our Digital Marketing team at Exaalgia. This is an excellent opportunity for candidates who want to build their careers in digital marketing and gain hands‑on experience working on real client projects.

Key responsibilities

• Assist in executing digital marketing strategies to improve clients' online visibility and business growth.
• Perform keyword research and competitor analysis to identify relevant search opportunities.
• Support on‑page and off‑page SEO activities, including website optimization, meta tags, internal linking, and link‑building initiatives.
• Help with social media marketing tasks such as content planning, post scheduling, and audience engagement.
• Create and optimise website content, blogs, and other digital marketing materials.
• Conduct basic website audits to spot SEO and content optimisation opportunities.
• Monitor website performance, keyword rankings, organic traffic, and other digital marketing metrics.
• Assist in analysing campaign performance and preparing reports.

Required profile

• Basic understanding of digital marketing concepts, SEO, and social media platforms.
• Strong written and verbal communication skills.
• Good research, analytical, and problem‑solving abilities.
• Willingness to learn new tools, technologies, and digital marketing strategies.
• Attention to detail, ability to follow instructions and meet deadlines.
• Self‑motivated, proactive, and eager to learn.

Required skills

• Google Analytics 4 (GA4)
• Google Search Console
• Google Keyword Planner
• MS Excel and Google Sheets
• Basic familiarity with SEO tools such as Ahrefs, SEMrush, or Screaming Frog
• Knowledge of WordPress or other website content management systems