Digital Marketing Executive – Fashion & E‑commerce

About the role

We are seeking a passionate Digital Marketing Executive to drive the growth of our premium women’s fashion brand. The role blends creativity with data‑driven decision‑making, focusing on increasing online visibility, traffic, and conversions across e‑commerce channels.

Key responsibilities

• Plan and execute digital campaigns on Meta, Google and other platforms.
• Develop and manage social‑media strategies to boost brand awareness and sales.
• Manage paid‑advertising budgets, optimise ROAS and report performance.
• Implement on‑page, off‑page and technical SEO strategies, conduct keyword research and monitor rankings.
• Collaborate with design and content teams to optimise product pages, landing pages and the overall shopping experience.
• Support influencer collaborations, email marketing, loyalty programmes and new‑collection launches.
• Analyse campaign data using Google Analytics and Search Console, providing actionable insights.

Required profile

• Bachelor’s degree in Marketing, Digital Media, Business or related field.
• 1–3 years of digital‑marketing experience, preferably in fashion, retail or e‑commerce.
• Strong analytical, communication and organisational abilities.
• Ability to thrive in a fast‑paced, collaborative environment.

Required skills

• SEO (on‑page, off‑page, technical)
• Google Analytics
• Google Search Console
• Keyword research
• Meta Ads (Facebook/Instagram)
• Google Ads
• Shopify or other e‑commerce platforms