Digital Marketing Consultant

About the role

Tiju’s Academy, a leading OET and IELTS coaching institution in Kerala, is looking for a full‑time Digital Marketing Consultant to join its Tiruvalla campus. You will design and execute digital campaigns that drive awareness, lead generation, and enrollment for our language training programs.

Key responsibilities

• Develop and implement integrated digital marketing strategies across social media, search, and email channels.
• Create, optimize, and publish campaign content that aligns with enrollment targets.
• Manage paid (e.g., Google Ads) and organic initiatives, ensuring cost‑effective performance.
• Monitor and analyze campaign metrics using web analytics tools, producing regular performance reports.
• Collaborate with academic and admissions teams to synchronize marketing efforts with recruitment goals.
• Research market trends and recommend enhancements to the academy’s digital presence.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Proven experience in planning, executing, and optimizing digital campaigns.
• Strong written and verbal communication skills for diverse audiences.
• Ability to work cross‑functionally and manage multiple projects simultaneously.
• Prior experience in education, training, or test‑preparation sectors is a plus.

Required skills

• Social Media platforms (Facebook, Instagram, LinkedIn, etc.)
• Google Ads
• Search Engine Optimization (SEO)
• Email Marketing tools
• Web Analytics (e.g., Google Analytics)