Digital Marketer – EduTech

About the role

We are looking for a proactive Digital Marketer to drive online growth for our education technology solutions. You will create and manage campaigns that increase traffic, generate leads, and strengthen our brand across digital channels.

Key responsibilities

• Develop and execute multi‑platform digital marketing campaigns.
• Manage social media accounts and produce engaging content.
• Optimize website copy and structure using SEO techniques.
• Plan, launch and monitor PPC campaigns (Google Ads, Meta Ads, etc.).
• Create and oversee email marketing initiatives.
• Conduct market research and competitor analysis.
• Generate performance reports and recommend improvements.
• Collaborate with designers, content writers and sales teams.
• Stay current with digital marketing trends and tools.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 3‑4 years of digital marketing experience, preferably in the Ed‑Tech sector.
• Certification in Digital Marketing is a plus.

Required skills

• SEO and social media marketing.
• Google Ads, Meta Ads and analytics tools (e.g., Google Analytics).
• Content writing and strong communication.
• Basic graphic design tools such as Canva or Photoshop.