Deputy Director - Brand Marketing

About the role

Join our dynamic marketing team as Deputy Director of Brand Marketing, where you will shape and execute brand strategies that drive awareness, engagement, and loyalty across multiple channels. Reporting to senior leadership, you will align brand initiatives with overall business objectives and lead a high‑performing team of marketers.

Key responsibilities

• Lead the development and execution of brand marketing campaigns to drive customer engagement and loyalty.
• Collaborate with internal teams to ensure brand consistency across all channels and touchpoints.
• Analyze market trends and consumer behavior to identify opportunities for brand growth and differentiation.
• Manage a team of marketing professionals, providing guidance and support to achieve brand goals.
• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Develop and maintain strong relationships with external partners, such as agencies and media outlets, to support brand initiatives.
• Stay informed about industry best practices and emerging trends in brand marketing to drive innovation and competitiveness.

Required profile

• Master's degree in Marketing, Business, or a related field.
• Demonstrated experience in brand marketing, with a proven track record of leading successful campaigns.
• Strong leadership and communication skills, with the ability to inspire and motivate teams.
• Excellent analytical and problem‑solving abilities to drive data‑driven marketing decisions.
• Proficiency in market research and consumer insights to inform brand strategies.
• Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.

Required skills