Customer Sales Executive (Panipat)

About the role

The Customer Sales Executive will represent PepsiCo in the Panipat market, driving sales growth through effective distributor management and field execution. You will coach distributors and sales representatives, resolve market challenges, and ensure sustainable business expansion.

Key responsibilities

• Achieve secondary monthly sales targets and gross revenue growth.
• Plan efficient sales routes to boost productivity and increase net distribution.
• Expand weighted distribution by adding SKUs to existing outlets.
• Ensure stock availability and rack execution according to planograms.
• Build strong relationships with customers to maximize satisfaction.
• Provide one‑on‑one training for PSRs, set monthly targets, and coach on market execution.
• Monitor sales performance using regular reports and motivate teams with incentives.
• Manage distributor appointments, retirements, and health (ROI) while adhering to joint business plans.
• Recruit, retain, and develop sales representatives.
• Minimize expiry and stale stock through FIFO and proper stacking.
• Track timely order deliveries and ensure food compliance.

Required profile

• Knowledge of FMCG sales and distribution models.
• Proficiency with Microsoft Excel, Word, and Outlook.
• Basic English and local language skills (preferred).
• Data proficiency with ROI modeling.
• Undergraduate or postgraduate qualification.

Required skills

• Negotiation
• Communication
• People management
• Time management
• Critical thinking
• Analytical ability
• Problem solving