Creative Marketing Manager – Paid & Organic Content Lead

About the role

The Creative Marketing Manager will lead creative direction, content strategy, and performance‑driven messaging for both paid and organic channels. Reporting to the Chief Marketing & Sales Officer, you will ensure brand consistency and drive ROI across Google, Meta, TikTok and other platforms while collaborating with technical and media teams.

Key responsibilities

• Develop campaign concepts, messaging frameworks and visual direction aligned with company goals.
• Produce static and video ad creative for Google Display, YouTube, Facebook, Instagram and TikTok, including copy and testing variations.
• Manage a structured organic social content calendar, create posts, and monitor engagement performance.
• Design branded assets such as flyers, digital brochures, presentation decks, email graphics and social templates.
• Align ad creative with landing pages and funnel infrastructure, collaborating with the CTO and funnel team.
• Analyze performance data, refine creative assets, and plan monthly creative iteration cycles.

Required profile

• 3–6 years of experience in digital marketing, creative strategy or content marketing.
• Proven track record creating performance‑focused ad creative.
• Strong copywriting ability and excellent English communication skills.
• Ability to work aligned with U.S. Eastern Time (Monday‑Friday, 8 AM‑5 PM ET).

Required skills

• Canva
• Adobe Creative Suite
• CapCut or Adobe Premiere (video editing)

What we offer

• Fully remote India‑based contractor engagement.
• Stable INR compensation (₹500‑₹625 per hour).
• Direct involvement in building an in‑house marketing division.
• Exposure to U.S. performance‑marketing campaigns.
• Clear growth pathway within a developing digital organization.