Content Marketing Specialist – 12‑month contract

About the role

This 12‑month contract position will help shape Canva’s marketing presence for Indian users across multiple touchpoints. You will plan, create, and optimise content that appears on Canva’s homepage, within the product, on social platforms, and on YouTube, reaching millions of Indian creators, educators, and businesses.

Key responsibilities

• Plan and execute content for social ads, YouTube tutorials, product surfaces, and other channels, tailoring each piece to its context.
• Write scripts and produce short‑form video assets for various platforms, ensuring a steady flow of fresh content.
• Brief and coordinate with external agencies or internal creative teams to deliver production‑heavy video content.
• Experiment with new formats for Canva’s product surfaces, including homepage highlights, learning cards, and videos.
• Manage end‑to‑end content execution: scheduling, CMS uploads, and A/B testing across platforms.
• Coordinate localisation efforts, primarily in Hindi, to adapt content for regional audiences.
• Measure content performance and refine future plans based on insights.

Required profile

• Excellent writing ability across formats—from punchy short‑form scripts to instructional copy and product interface language.
• Deep familiarity with Canva’s product workflows and use cases.
• Ability to speak credibly about Canva’s features and benefits.
• Working knowledge of Hindi for localisation tasks.

Required skills