Content & Community Specialist

About the role

We are seeking a storytelling‑driven Content & Community Specialist to shape our brand voice, build vibrant communities, and amplify our PR presence. The role blends content creation, social media strategy, influencer collaborations, and brand storytelling across all consumer touchpoints.

Key responsibilities

• Develop brand positioning, narratives and strategies to increase awareness and affinity.
• Own and manage the brand content calendar across social, digital and community channels.
• Craft storytelling for product launches, campaigns, festive drops and packaging updates.
• Design and nurture community initiatives, including UGC, contests, ambassador programs and sampling.
• Lead influencer and creator partnerships aligned with brand positioning.
• Manage the PR calendar: press releases, media outreach, founder and brand stories, and relationships with complementary brands and media platforms.
• Ensure consistent implementation of brand guidelines.
• Write clear, compelling copy for websites, ads, packaging, emailers and product descriptions.
• Collaborate closely with design, performance, product and agency partners.

Required profile

• Minimum 2 years of experience in content, social media, community, brand communications or PR.
• Strong writing and storytelling ability, adaptable to a modern Indian, Gen‑Z friendly tone.
• Deep understanding of Instagram, YouTube and their engagement mechanics.
• Experience coordinating with creators, PR agencies, journalists or media platforms.
• Aesthetic and design sensibility with the ability to craft visual briefs and work effectively with designers.

Required skills