Category Development Marketer

About the role

We are seeking a Category Development Marketer who combines strong consumer insight orientation with deep knowledge of distribution channels. In this role you will manage the full category portfolio, driving growth through strategic marketing initiatives that enhance category penetration and relevance.

Key responsibilities

• Develop and execute category marketing strategies based on consumer behavior insights and market trends.
• Lead category planning and mix optimization to maximize sales, profitability, and margin through effective assortment, pricing, and promotion.
• Collaborate with supply chain, shopper marketing, and sales teams to ensure product availability, optimal placement, and strong category presence across channels.
• Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and create actionable marketing plans.
• Drive category innovation and new product introductions with a consumer‑centric approach to expand distribution reach.
• Work cross‑functionally to align category strategies with overall business goals and channel objectives.
• Partner with agencies and consumer experience teams to communicate product propositions and key messaging effectively.
• Maintain portfolio health by managing pricing, gross margin, and profitable mix.

Required profile

• MBA or PGDM with a specialization in Marketing or an equivalent qualification.
• Strong consumer insight orientation and deep understanding of distribution channels.
• Proven ability to analyze data, identify trends, and translate insights into actionable plans.
• Excellent cross‑functional collaboration skills.
• Experience in category planning, mix optimization, and pricing strategy.

Required skills