Business Development Manager - East

About the role

The Business Development Manager – East will drive growth in identified focus markets by planning, executing and monitoring sales development activities. The role strengthens market presence in uncovered or high‑potential districts, ensures distributor development and implements a structured Permanent Journey Plan for systematic coverage.

Key responsibilities

• Focus Market Planning – identify and finalize monthly focus markets, prepare action plans with volume and distribution targets.
• Focus Product Management – drive sales of focus products, ensure availability and visibility, monitor secondary sales and conduct retailer push initiatives.
• New Product Launch Execution – plan and roll out new product launches, manage pre‑launch stock, retailer communication and post‑launch performance reporting.
• Market Development – increase secondary sales, appoint and stabilize distributors, strengthen retail coverage and numeric distribution.
• Distributor Management – identify potential distributors, facilitate appointments, support market setup and monitor stock and billing cycles.
• PJP Implementation – develop and follow a structured journey plan for self and Business Executives, review and optimise routes.
• Team Support – guide Business Executives in uncovered territories, coordinate scheme implementation and conduct joint market visits.
• Reporting – submit monthly focus market reports covering sales achievement and market insights.

Required profile

Required skills