Business Development Executive – Retail (Siliguri)

About the role

We are looking for a Business Development Executive to lead retail sales and distribution in the Siliguri region. The role focuses on driving revenue, expanding market coverage and ensuring flawless execution across our product portfolio.

Key responsibilities

• Achieve monthly, quarterly and annual sales targets in line with business objectives.
• Develop sales plans, forecasts and target allocations for distributors and Territory Sales In‑charges at the beat level.
• Monitor sales performance and implement corrective actions to minimise variances.
• Identify growth opportunities and appoint distributors according to expansion strategies.
• Plan and allocate field resources based on market potential and coverage requirements.
• Execute secondary sales plans across territories, distributors, brands and SKUs.
• Conduct regular performance reviews and joint commercial meetings with TSIs.
• Ensure effective distribution management – product availability, visibility, freshness and stock rotation.
• Drive implementation and compliance of the Distributor Management System (DMS) and billing processes.
• Execute trade promotions, consumer activations and local marketing initiatives.
• Monitor competitive activity and provide market intelligence to leadership.
• Train and support distributors on systems, processes, commercial policies and service standards.
• Review distributor financial health, inventory pipelines and operational efficiency.
• Maintain 100% freezer scanning compliance and adhere to freezer governance standards.

Required profile

• Bachelor’s degree in Business, Sales, Marketing, Commerce or a related field.
• Minimum 3 years of experience in sales, distribution or business development, preferably within the FMCG industry.
• Strong understanding of business planning, sales forecasting and stock management.
• Proven ability to identify and develop new business opportunities, geographies, channels and distribution partners.
• Experience managing distributors, including financial evaluation, commercial policies and ROI assessment.
• Good knowledge of market dynamics, shopper behaviour and competitive landscape.

Required skills

• Distributor Management System (DMS)