Brand Strategist

About the role

The Brand Strategist will shape and execute insight‑driven brand and campaign strategies that align business objectives with creative output. This position is central to building compelling brand narratives, ensuring consistency across all communication channels, and supporting high‑impact marketing initiatives and sales pitches.

Key responsibilities

• Develop brand positioning, architecture, and communication frameworks.
• Translate business challenges into clear strategic directions and actionable consumer, market, and cultural insights.
• Define brand messaging, tone of voice, and campaign territories while guiding creative teams.
• Interpret client briefs into strategic narratives and structured pitch frameworks (problem → insight → idea → solution).
• Support sales teams with persuasive presentations and storytelling for differentiation.
• Provide strategic briefs to design, content, and digital teams and ensure all deliverables align with the defined strategy.
• Act as custodian of brand consistency across all outputs and review execution at each development stage.

Required profile

• Strong analytical thinking combined with creative problem‑solving.
• Proven ability to collaborate across functions and guide concept development.
• Experience translating business objectives into strategic brand solutions.

Required skills

What we offer

• Opportunity to influence brand direction for a global company.
• Collaborative environment with cross‑functional teams.
• Exposure to high‑visibility marketing campaigns and sales initiatives.