Assistant Sales Manager – Key Accounts (Goa)

About the role

Suntory Global Spirits is seeking an Assistant Sales Manager to lead key account growth in Goa. You will be responsible for driving volume, net sales value and distribution across luxury hotels, restaurants and clubs while building strong relationships with corporate leadership.

Key responsibilities

• Achieve monthly volume, NSV and distribution targets for the Goa territory.
• Develop and activate the portfolio in luxury on‑premise accounts, fostering relationships with top hotels, restaurants and clubs.
• Manage one‑on‑one relationships with hotel chain leadership, regional hotel general managers and F&B directors.
• Facilitate blend‑engagement sessions for bar staff and key hotel personnel.
• Design and implement distribution plans to ensure the right assortment is available at priority accounts.
• Align commercial priorities with key customers and identify joint business opportunities.
• Monitor receivables, enforce credit controls and ensure timely payments.
• Submit customer claims, coordinate with sales executives on timelines, and maintain healthy inventory levels.
• Analyze category, brand strategy, consumer behavior and promotional effectiveness.
• Provide operational sales reporting, track visits, claims and visibility programs.
• Support conflict resolution and escalate service issues as needed.

Required profile

• Graduate or MBA in Marketing, Business, Engineering or a related field.
• 8+ years of experience in spirits & beverages sales, preferably within FMCG and on‑premise/HORECA channels.
• Proven experience in customer marketing or commercial effectiveness.
• Strong understanding of financial concepts and budget management.

Required skills

• Extensive experience managing key accounts in the hospitality sector.
• Ability to develop and execute distribution and activation plans.
• Competence in credit control, inventory management and sales reporting.
• Excellent relationship‑building and negotiation skills with hotel and F&B leadership.