Area Sales Manager

About the role

The Area Sales Manager will lead Danone’s sales activities within an assigned territory in India, driving growth for the company’s essential dairy, plant‑based, water and specialized nutrition brands. The role focuses on forecasting, resource allocation and ensuring the sales team meets its targets while maintaining strong relationships with distributors and key accounts.

Key responsibilities

• Develop monthly and quarterly sales forecasts and allocate resources to maximise sales.
• Plan, create and review merchandising plans (MJP, DCP) to improve territory coverage and call frequency at pharmacies and general trade outlets.
• Optimize resource utilisation and ensure the team achieves agreed sales objectives and TCCA deliverables.
• Monitor outlet performance, visibility, merchandising and product availability.
• Implement SOPs and company guidelines with distributors, oversee claim submission, settlement and timely payment collections.
• Maintain distribution channel hygiene and market standards.
• Identify and develop key accounts, propose and review promotional schemes with stakeholders, and explore new business opportunities.

Required profile

• Experience in managing sales teams and territory coverage in the consumer goods or food‑beverage sector.
• Strong analytical ability to produce accurate forecasts and optimise resource allocation.
• Proven track record of achieving sales targets and managing key accounts.

Required skills