Area Sales Manager

About the role

The Area Sales Manager is responsible for planning and driving sales growth within a designated city or branch, working closely with the Regional Sales Manager and cross‑functional teams to meet revenue, profitability and customer service targets.

Key responsibilities

• Develop and execute a sales operating plan that reflects local market dynamics, competitor activity and prospect opportunities.
• Achieve agreed‑upon book size, profitability, growth and service objectives while ensuring compliance with sales processes and risk guidelines.
• Collaborate with Risk, Operations and Sales Governance to maintain portfolio health and address under‑performance.
• Identify and act on channel optimisation, cross‑selling, and process‑improvement opportunities across ABHFL and ABC product lines.
• Support team members on complex cases, intervene in exceptions, and remove bottlenecks to meet targets.
• Maintain high loan conversion, sanction and utilisation rates and build a robust sourcing funnel.

Required profile

• Strong understanding of financial products, loan processing and credit quality assessment.
• Proven ability to lead a sales team, drive results and manage risk exposure.
• Excellent negotiation, relationship‑building and market‑analysis skills.
• Ability to adapt strategies to competitive pressures and achieve desired market share.

Required skills

• Knowledge of loan underwriting and credit risk principles.
• Familiarity with sales governance and compliance frameworks.

What we offer

• Opportunity to lead a high‑impact sales team in a growing market.
• Competitive compensation linked to performance.
• Professional development and exposure to a broad product portfolio.