Area Sales Manager – Coffee Vending Solutions

About the role

We are looking for an experienced Area Sales Manager to lead our coffee vending business across a defined region. You will be responsible for translating corporate objectives into actionable sales plans, driving revenue growth, and ensuring the highest level of service for our B2B, SME, institutional, and retail customers.

Key responsibilities

• Develop and execute sales strategies to achieve targets for all market segments (B2B, SME, Institutional, Retail).
• Forecast sales, prepare budgets, and monitor financial performance against P&L goals.
• Manage distribution channels, vendor relationships, and key account closures.
• Lead, motivate, and develop a high‑performing sales team.
• Conduct competitor analysis, market intelligence, and ensure compliance with statutory requirements and SOPs.
• Generate marketing and promotion ideas to boost sales and brand visibility.

Required profile

• MBA/PGDM in Marketing or Sales.
• 5+ years of experience in institutional, government, retail, or corporate sales.
• Proven track record in distributor and channel sales management.
• Strong financial awareness and ability to analyze P&L statements.
• Excellent communication, influencing, and strategic thinking skills.

Required skills

• Financial awareness and P&L understanding.
• Knowledge of market trends and competitor analysis.
• Team leadership and high‑performance team development.