Analytics Lead – User Growth (8-10 yrs experience)

About the role

Paytm is looking for an Analytics Lead to drive data‑led growth across its user acquisition, retention and revenue lifecycle. The role will own deep‑dive analyses, build forecasting models and translate insights into actionable recommendations for senior stakeholders.

Key responsibilities

• Drive business insights and growth by identifying key drivers of acquisition, engagement, retention and churn, and delivering recommendations aligned with the Annual Operating Plan.
• Design and maintain cohort, retention and LTV frameworks (D0/D7/D30, monthly triangles) for new, reactivated and repeat users.
• Measure and optimise campaign efficacy, conduct attribution analysis, and establish ROI benchmarks for promotional spend.
• Build and track core metrics, dashboards and forecasting models for GMV, revenue and user base, ensuring data integrity and a single source of truth.
• Partner with product, marketing, growth, data warehouse and business teams to turn insights into measurable outcomes and present clear narratives to senior leadership.

Required profile

• 8‑10 years of experience in business analytics, growth analytics or data science, preferably in consumer internet, fintech or e‑commerce.
• Bachelor’s degree in Engineering, Statistics, Mathematics, Economics or related quantitative field; MBA or Master’s preferred.
• Proven ownership of a product vertical or growth charter with measurable business impact.

Required skills

• Advanced SQL (complex joins, window functions, CTEs, query optimisation on large datasets).
• Python (pandas, numpy, statistical testing, automation).
• Advanced Excel (pivots, complex formulas, macros).
• Data modelling (dimensional, star/snowflake schemas, metric‑layer design).
• Data visualisation tools such as Tableau, Power BI or Superset.
• Product and web analytics platforms: Google Analytics, CleverTap, Mixpanel, Amplitude, Firebase.

What we offer

• Opportunity to work with a high‑performing product, design and engineering team shaping the future of credit for millions.
• Flexible and inclusive work environment with fast decision‑making and ownership.
• Exposure to a large ecosystem of 500 mn+ users and 25 mn+ merchants.