Activation Marketer – Specialist/Manager

About the role

3M is seeking an Activation Marketer to drive growth for its display and electronics portfolio. The role will shape market messaging, generate demand, and build relationships with key accounts and partners across high‑growth technology sectors.

Key responsibilities

• Collaborate with India sales, Global Key Account Managers, Area Segment Marketers, and Application Development Engineers to capture new product specifications and applications.
• Design and execute awareness‑building and lead‑generation initiatives that create business opportunities.
• Develop market‑size assessments for relevant segments and align marketing investments accordingly.
• Create and manage lead‑generation campaigns, optimise website content, and produce sales collateral and tools.
• Conduct market sizing, research and basic price/profit analysis with periodic supervision.

Required profile

• Background in product or portfolio marketing within fast‑growing, nascent markets.
• Ability to anticipate market and internal needs, stay focused on business goals, and demonstrate persistence.
• Strong judgment to seek assistance when handling complex situations.

Required skills

• Lead‑generation campaign management
• Website optimisation
• Market sizing and research
• Basic price and profit analysis