Digital Marketing Executive

About the role

AD96 is looking for a motivated and result‑oriented Digital Marketing Executive with 1–2 years of hands‑on experience in digital marketing. The candidate should be comfortable handling campaigns, social media, SEO, paid advertising, content, analytics, and lead generation.

Key responsibilities

• Plan, execute and monitor digital marketing campaigns across multiple channels.
• Manage and optimise Meta Ads and Google Ads for lead generation, awareness, traffic and conversions.
• Handle social media marketing on Instagram, Facebook, LinkedIn and YouTube, including content calendars.
• Implement SEO activities such as keyword research, on‑page and off‑page optimisation and basic technical SEO.
• Monitor website performance, organic traffic and keyword rankings using Google Analytics and Search Console.
• Track and analyse campaign performance metrics (CTR, CPC, CPL, CPA, ROAS, etc.).
• Coordinate lead‑generation campaigns with the sales team to improve lead quality.
• Assist with content marketing, blog posts, landing pages, email marketing and other digital initiatives.

Required profile

• 1–2 years of practical experience in digital marketing.
• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.

Required skills

• Google Ads
• Meta Ads
• Google Analytics 4
• Google Search Console
• SEO tools (SEMrush, Ahrefs, Ubersuggest)
• Canva (basic creative design)