Campaign Manager – User Growth

About the role

We are looking for an experienced Campaign Manager to own end‑to‑end growth campaign execution at Paytm. The role involves analyzing performance, running experiments, optimizing engagement and conversion, and collaborating with cross‑functional teams to ensure timely delivery.

Key responsibilities

• Manage the full lifecycle of cashback, CLM, push and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling and quality control.
• Collaborate with Growth, CLM, Marketing, Design, Promo and Tech teams to resolve dependencies and ensure seamless execution.
• Analyze campaign performance, drive experimentation, and identify opportunities to improve engagement and conversion.

Required profile

• 2+ years of hands‑on experience in Growth Operations, preferably in a consumer‑tech or fintech environment, with strong campaign execution expertise.
• Proficiency with CleverTap and AI tools such as ChatGPT, Claude and Gemini to improve operational efficiency and automate workflows.
• Demonstrated ownership, analytical thinking, problem‑solving and communication skills, with the ability to work independently.

Required skills

• CleverTap
• ChatGPT
• Claude
• Gemini