Assistant Manager - Digital Marketing

About the role

Bar Code India is seeking a hands‑on, data‑driven digital marketing professional to manage and grow its digital presence. The role spans performance marketing, website management, SEO, analytics, social media and AI‑driven automation.

Key responsibilities

• Plan, execute, monitor and optimise Google Ads, LinkedIn Ads and other paid channels, managing budgets, targeting, creatives and conversion tracking.
• Own the corporate website from a marketing perspective, overseeing content, landing pages, forms, UX, speed and conversion optimisation.
• Develop and execute an SEO strategy covering keyword research, technical SEO, on‑page optimisation, content creation and off‑page activities.
• Track performance across paid, organic, website and social channels using GA4, Google Tag Manager and Looker Studio, building dashboards and delivering actionable insights.
• Manage LinkedIn and other social media presence, creating content calendars, publishing assets and measuring engagement and lead generation.
• Leverage AI tools such as ChatGPT, Claude, Gemini and Perplexity to automate reporting, SEO tasks and content workflows.

Required profile

• 4+ years of hands‑on digital marketing experience with a strong focus on performance marketing and SEO.
• Proven ability to execute campaigns, analyse data, implement solutions and measure outcomes.
• Excellent analytical, communication and project‑management skills.

Required skills

• Google Ads
• LinkedIn Ads
• CMS platforms
• HTML & CSS
• GA4 (Google Analytics)
• Google Tag Manager
• Google Search Console
• Looker Studio
• SEMrush, Ahrefs, Screaming Frog, Similarweb
• CRO and A/B testing
• ChatGPT, Claude, Gemini, Perplexity

What we offer

• Competitive compensation package with performance‑linked incentives.
• Health insurance and wellness benefits.
• Structured training programs and clear career advancement paths.
• Collaborative, inclusive work culture focused on innovation.
• Opportunity to work with top brands and cutting‑edge AIDC technologies.