Affiliate Marketing – Creator‑Led Affiliate Model

About the role

We are looking for a proactive Affiliate Marketing specialist to build and manage a creator‑led affiliate program. You will work closely with regional content creators to drive user acquisition for Paytm.

Key responsibilities

• Identify and shortlist regional content creators, micro‑influencers, YouTubers and Instagram creators for the affiliate program.
• Research creators through internet, social media platforms, YouTube, Instagram and local content pages.
• Build creator lists by language, city, category, audience type and performance potential.
• Reach out to creators via email, WhatsApp, Instagram DM and calls.
• Coordinate briefs, timelines, content posting, tracking links and performance reports.
• Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports.
• Track daily performance across views, clicks, installs, payments and cost per acquired user.
• Recommend creators based on business impact rather than follower count.
• Share weekly updates on outreach, onboarding, content posted and results delivered.

Required profile

• Fluency in the assigned language.
• Good understanding of regional content, creators and local culture.
• Existing creator network is useful but not mandatory.
• Ability to research creators independently online.
• Comfortable using email, WhatsApp, Excel, Google Sheets and basic reporting.
• Open to freshers; quick learner, self‑driven and able to meet monthly targets.

Required skills

• Excel
• Google Sheets