Head of Marketing – Automotive Engineering Services

About the role

We are seeking a senior marketing leader to shape the market positioning and demand generation for our automotive engineering services. Reporting to business leadership, you will partner closely with sales and delivery teams to accelerate growth across OEMs, Tier‑1 suppliers, and the broader mobility ecosystem.

Key responsibilities

• Define and execute the go‑to‑market strategy for automotive and engineering services.
• Drive integrated campaigns, account‑based marketing (ABM), and demand‑generation programs for priority accounts.
• Support large strategic deals with market insights, competitor analysis, and CXO‑ready presentations.
• Lead analyst relations, including RFIs, briefings, and leadership positioning.
• Track automotive trends, OEM roadmaps, EV/SDV disruptions, and competitive activity.
• Plan and execute industry events, webinars, and roundtables.
• Collaborate with sales, delivery, and global stakeholders to generate Marketing Qualified Leads (MQLs) aligned with revenue targets.
• Develop vertical‑ and line‑of‑business‑aligned marketing strategies, value propositions, and campaigns.
• Lead, mentor, and grow the marketing team, ensuring performance‑driven execution.
• Own account‑level marketing campaigns and CXO engagement plans for strategic accounts.

Required profile

• 16+ years of experience in engineering services or automotive R&D marketing.
• Proven track record in demand generation, ABM, analyst relations, and large‑deal support.
• MBA (Marketing, Strategy or Operations) or equivalent advanced degree.
• Deep knowledge of automotive engineering domains such as SDV, EV, autonomous systems, PLM, embedded systems, VLSI, digital engineering, IoT and digital twins.
• Strong collaboration skills with sales, delivery and senior leadership.

Required skills

• Demand generation and lead‑to‑opportunity conversion.
• Account‑based marketing (ABM) program design.
• Analyst relations and briefing management.
• Strategic market and competitor analysis.
• Executive‑level communication and presentation.

What we offer

• Opportunity to lead marketing for a high‑growth automotive engineering business.
• Collaborative environment with global stakeholders.
• Competitive compensation package.