Senior Executive — Digital Marketing

A propos du poste

Join Century Ply, a leader in the industry, as a Senior Executive in Digital Marketing. You will play a pivotal role in strengthening our brand's digital presence and social execution capabilities across four key lines of business, ensuring a cohesive and impactful online identity.

Missions principales

• Social Media & ORM Management: Lead the end-to-end process including briefing, review cycles, approvals, and performance tracking to maintain a stellar online reputation.
• Agency Coordination: Act as the primary daily point of contact for digital agency partners, ensuring all deliverables align with brand standards.
• Campaign Support: Assist senior team members in the digital coordination of various product ranges and execute influencer marketing campaigns under senior guidance.
• Strategic Documentation: Develop and maintain comprehensive agency briefing documents tailored to each specific product line.
• Performance Analysis: Monitor digital KPIs closely and prepare detailed monthly reports to drive data-driven decision-making.
• Team Mentorship: Provide guidance and process training to junior team members, specifically regarding Online Reputation Management (ORM) protocols.

Profil recherché

• Experience: 1 to 3 years of hands-on experience in social media management, digital marketing, or within a digital agency environment.
• Education: MBA in Marketing, Digital Media, or Mass Communication is highly preferred.
• Mindset: A process-driven, proactive, and highly disciplined professional with a strong focus on execution and SLA compliance.
• Analytical Skills: Data-sensitive individual capable of translating metrics into actionable insights.

Competences requises

• Expertise in Social Media Management and Online Reputation Management (ORM).
• Proven ability in Agency Briefing and management.
• Strong performance tracking and digital reporting skills.
• Influencer coordination and content calendar management (a significant plus).
• Excellent teamwork and cross-functional support capabilities.